Quiz 9: Summary And New Extensions
Contemporary Brand Management
Business
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Questions
A good example of _____________________ is Finland's educational campaign that emphasized their country's impressive achievements.
From a branding perspective the important thing a company must do is fulfill any _____________________.
____________________ branding refers to the notion that these can be brands too.
As product differentiation becomes increasingly difficult to sustain, markets have begun to focus on ________________________.
With the rise in social media, _____________________ became more or less mandatory.
Based on Anholt's model, which of the following is NOT one of the six factors that makes a nation more attractive.
____________________ is avoiding any extra embellishments or seductive ornamentation.
______________________ is the degree to which customers share information about a brand with others and act on it.
Hotels, restaurants, banks, and entertainment use _______________________ to make the product more attractive.
One of the strong impacts for the Apple Brand is the _________________________.
______________ has led to new products which both created new needs and offered new solutions to existing needs.
Which of the following is NOT a way brand simplicity is scored?
The ____________________________ is a main determinant of the value proposition and the brand's position.
What is the first stage of conversation in the social currency model?
All of the following are growth opportunities for a company except ________________.
If marketers really focus in the user experience the brand should _________________________.
In 2012 which nation had the highest brand ranking?
The _________________ of a brand typically involves some passion, some loyalty, and some affinity.
When creating an online personal brand, one should do all the following EXCEPT:
Which of the following is the top global simplicity brand?
Brand simplicity refers to the product being simple to use.
Strong brands with high brand equity are created by advertising.
For many well-known brands their competitive advantages lies partly in product design.
Your personal brand is who you are and who you wish to portray yourself to be.
Most traditional efforts focus on getting the sale while the new focus in on user experience.
Negative experiences effects are often predicated on a strong brand.
Customer satisfaction depends on many intangible factors and the emotional state induced by them.
Describing oneself via the relationship to the brand is the first step in the first pathway of social currency.
An established brand has a well-defined identity, image, and personality.
Product design includes both tangible products and intangible services.
Describe the five steps in creating your online personal brand.
As mention in the book, describe what is involved with a "brand love" that you have for a product.
