Quiz 9: Summary And New Extensions

Contemporary Brand Management

Business
33
Questions
10
True/False
20
Choices
3
Essay
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Questions

Q1
Free

A good example of _____________________ is Finland's educational campaign that emphasized their country's impressive achievements.

Multiple Choice
expand_more
A) Service branding
B) Nation branding
C) Product branding
D) Product imaging
Answer:
B) Nation branding
Q2
Free

From a branding perspective the important thing a company must do is fulfill any _____________________.

Multiple Choice
expand_more
A) Brand loyalty
B) Brand service
C) Brand image
D) Brand promise
Answer:
D) Brand promise
Q3
Free

____________________ branding refers to the notion that these can be brands too.

Multiple Choice
expand_more
A) Place
B) Product
C) Promotion
D) Price
Answer:
A) Place
Q4

As product differentiation becomes increasingly difficult to sustain, markets have begun to focus on ________________________.

Multiple Choice
expand_more
A) Upgrade product
B) Users' experience
C) Product quality
D) Line extension
Answer:

A) You need to subscribe to get the answer.

Q5

With the rise in social media, _____________________ became more or less mandatory.

Multiple Choice
expand_more
A) Personal attributes
B) Personal branding
C) Personal identity
D) Personal image
Answer:

A) You need to subscribe to get the answer.

Q6

Based on Anholt's model, which of the following is NOT one of the six factors that makes a nation more attractive.

Multiple Choice
expand_more
A) Exports
B) Culture
C) Imports
D) Governance
Answer:

A) You need to subscribe to get the answer.

Q7

____________________ is avoiding any extra embellishments or seductive ornamentation.

Multiple Choice
expand_more
A) Innovative design
B) Minimalist design
C) Image design
D) Baroque design
Answer:

A) You need to subscribe to get the answer.

Q8

______________________ is the degree to which customers share information about a brand with others and act on it.

Multiple Choice
expand_more
A) Corporate Social Responsibility
B) Brand Loyalty
C) Conscious capitalism
D) Social Currency
Answer:

A) You need to subscribe to get the answer.

Q9

Hotels, restaurants, banks, and entertainment use _______________________ to make the product more attractive.

Multiple Choice
expand_more
A) Product branding
B) Personal branding
C) Service branding
D) Experimental branding
Answer:

A) You need to subscribe to get the answer.

Q10

One of the strong impacts for the Apple Brand is the _________________________.

Multiple Choice
expand_more
A) Personal Branding
B) Brand loyalty
C) Simplicity in the Brand
D) Service Branding
Answer:

A) You need to subscribe to get the answer.

Q11

______________ has led to new products which both created new needs and offered new solutions to existing needs.

Multiple Choice
expand_more
A) Brand loyalty
B) Brand Value
C) Advancement in technology
D) Social currency
Answer:

A) You need to subscribe to get the answer.

Q12

Which of the following is NOT a way brand simplicity is scored?

Multiple Choice
expand_more
A) Simplicity
B) Industry/Category
C) Inconsistency
D) User/Nonusers
Answer:

A) You need to subscribe to get the answer.

Q13

The ____________________________ is a main determinant of the value proposition and the brand's position.

Multiple Choice
expand_more
A) Brand loyalty
B) Brand design
C) Brand image
D) Brand promise
Answer:

A) You need to subscribe to get the answer.

Q14

What is the first stage of conversation in the social currency model?

Multiple Choice
expand_more
A) Divestment
B) Consideration to use the product
C) Actual use of the product
D) Awareness
Answer:

A) You need to subscribe to get the answer.

Q15

All of the following are growth opportunities for a company except ________________.

Multiple Choice
expand_more
A) Brand Extension
B) Entering foreign markets
C) Category Extension
D) Brand Divestment
Answer:

A) You need to subscribe to get the answer.

Q16

If marketers really focus in the user experience the brand should _________________________.

Multiple Choice
expand_more
A) Promise what it can deliver
B) Help consumers get the most out of their life
C) Create equity
D) Use Corporate Social Responsibility
Answer:

A) You need to subscribe to get the answer.

Q17

In 2012 which nation had the highest brand ranking?

Multiple Choice
expand_more
A) France
B) Germany
C) United Kingdom
D) United States
Answer:

A) You need to subscribe to get the answer.

Q18

The _________________ of a brand typically involves some passion, some loyalty, and some affinity.

Multiple Choice
expand_more
A) Personality
B) Service
C) Experience
D) Love
Answer:

A) You need to subscribe to get the answer.

Q19

When creating an online personal brand, one should do all the following EXCEPT:

Multiple Choice
expand_more
A) An Elevator Statement
B) Live your personal brand
C) Keeping your profile the same
D) Brand Mantra
Answer:

A) You need to subscribe to get the answer.

Q20

Which of the following is the top global simplicity brand?

Multiple Choice
expand_more
A) Apple
B) Google
C) McDonald's
D) Subway
Answer:

A) You need to subscribe to get the answer.

Q21

Brand simplicity refers to the product being simple to use.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q22

Strong brands with high brand equity are created by advertising.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q23

For many well-known brands their competitive advantages lies partly in product design.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q24

Your personal brand is who you are and who you wish to portray yourself to be.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q25

Most traditional efforts focus on getting the sale while the new focus in on user experience.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q26

Negative experiences effects are often predicated on a strong brand.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q27

Customer satisfaction depends on many intangible factors and the emotional state induced by them.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q28

Describing oneself via the relationship to the brand is the first step in the first pathway of social currency.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q29

An established brand has a well-defined identity, image, and personality.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q30

Product design includes both tangible products and intangible services.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q31

Describe why some brands have higher social currency.

Essay
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Answer:

You cannot see the question answer before you subscribe, please create an account and subscribe to one of our plans to get access to the answer.

Q32

Describe the five steps in creating your online personal brand.

Essay
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Answer:

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Q33

As mention in the book, describe what is involved with a "brand love" that you have for a product.

Essay
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Answer:

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