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A _______________ brand has high brand equity and high brand loyalty with loyal customers.
Measuring brand equity deals with the _____________________________________.
______________________ is when consumers are committed, which is shown through repeat purchases.
A successful branding strategy should make existing customers _________________.
________________________ involves customer allegiance, loyalty, affinity, and other emotional ties.
Which of the following models are used by agencies and businesses to measure brand equity?
Usually a relatively small fiercely loyal group of consumers have _____________________.
The _______________________ is the amount a brand is worth in terms of future revenues.
A _____________________ strategy with smaller market shares does not have enough customers to support a full branding program.
_____________________ can be seen as the dollar price one that one would pay to acquire the brand name and logo
In most product categories, most buyers are _____________ users.
Using promotional campaigns that create exposure, interest, and attention to a brand is done in what stage of the brand equity pyramid?
_________________________ involves more of the emotional attachment to the brand itself.
A strong brand has ______________________________.
A brand with high equity has all of the following EXCEPT:
The brand __________________ is sometimes seen as soft measures since they are based on perception and attitude.
In the brand equity pyramid, the consumer's allegiance is in which step:
The assumption of customer-based measurement is that the brand ___________ resides in the consumers' emotional attachment to the brand.
The __________________ level in the brand equity pyramid is when consumers start feeling more or less familiar with the brand.
Extensive customer relationships programs are useful in raising ________________ among existing customers.
Strong brands have a high degree of recognition in at least one significant market segment.
Brand value involves more emotional attachment to the brand itself.
When looking at brand value higher discount rates means future sales are more certain.
Strong brands have either depth among consumers, or research into many markets.
A brand with high equity generally has a deep relationship with its customers.
Strong brands have deeper meaning to consumers far beyond simple awareness and knowledge.
A brand can have high loyalty but not have high brand value.
The brand equity model is to move each customer from loyalty to awareness.
A Love mark is a product, service or entity that inspires loyalty beyond reason.
Describe the four stages of the brand equity pyramid.
Describe the difference between brand equity, brand value, brand bonding and brand loyalty.