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A _______________ is a name attached to a product or service.
A strong brand improves the companies' ability to______________________________.
Brands are important today because ____________________________.
What the brand stands for is its ______________________.
How important the brand is in consumer decisions depends partly on the product ______________________.
When an established brand has a certain _________________ consumers use it to express their own.
The brand's ___________________ will set expectations of a certain level of product performance.
A brand that stands for much more that the particular product or service is ________________.
To be successful a brand should have _____________________.
The first step in the consumer decision process is:
The _______________ will set the expectations of brand performance.
When products are _______________ consumers are usually more involved in the decision process.
The last step in the consumer decision process is:
A strong brand has ______________________________.
The brand __________________ answers the question "Who are you."
The brand _______________________ is influenced by the traits of the typical user.
The brand __________________ gives assurances to consumers that they made the right choice.
All the following are things brands do for a firm EXCEPT.
All of the following are things a brand can do for consumers EXCEPT.
Brands serve to _______________________, the cognitive dissonance when a consumer fears they have made the wrong choice.
Even when a large number of people are loyal to a brand, the trust has to be reinforced on every occasion that the brand is chosen.
Research has shown that brand matters more in some product categories than in others
Weaker brands can collect a price premium from customers over a stronger brand.
With a well known brand the customer can trust the brand "promise" and can rely on the brand name to make the choice.
A company is able to determine how to make consumers perceive the image of the brand.
All products have some identification and are therefore potential brands.
A strong brand has a unique and distinct identity.
Increase functional risk is one thing brands do for consumers.
All brands, such as Colgate, are different enough to stand out.
Since a brand is basically a name, anything with a name, including a person, can potentially become a brand.
Describe the difference between brand identity, brand image and brand personality.