Quiz 7: International Brand Expansion

Contemporary Brand Management

Business
33
Questions
10
True/False
20
Choices
3
Essay
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Questions

Q1
Free

______________________ rises with market expansion.

Multiple Choice
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A) Brand loyalty
B) Brand value
C) Brand image
D) Brand identity
Answer:
B) Brand value
Q2
Free

In adapting advertising and communication ___________________________ is the practice of using the same storyline or appeal but making the context and actors locally relevant.

Multiple Choice
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A) Brand Standardization
B) International Standardization
C) Product Standardization
D) Pattern Standardization
Answer:
D) Pattern Standardization
Q3
Free

Global brands increase the __________________.

Multiple Choice
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A) Brand reach
B) Brand frequency
C) Brand image
D) Brand loyalty
Answer:
A) Brand reach
Q4

Due to the different electrical system compatibility in different countries, companies like Apple must _________________ in order for the computer to sell globally.

Multiple Choice
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A) Adapt the brand image
B) Adapt the brand name.
C) Adapt the product
D) Adapt the advertising and communication
Answer:

A) You need to subscribe to get the answer.

Q5

Which of the following is NOT a disadvantage of global brands?

Multiple Choice
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A) Lack of adaption
B) Higher quality
C) Managing difficulties
D) Counterfeits
Answer:

A) You need to subscribe to get the answer.

Q6

Research studies have shown that global brands are associated with these distinctive characteristics EXCEPT:

Multiple Choice
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A) Higher quality
B) Global myth
C) Greater social responsibility
D) Non-expressive
Answer:

A) You need to subscribe to get the answer.

Q7

In other countries companies will often ____________________ the brand for a fee in order to expand the brand reach.

Multiple Choice
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A) License
B) Royalty
C) Emerge
D) Sell
Answer:

A) You need to subscribe to get the answer.

Q8

Due to management difficulties, which of the following is NOT a reason why companies have had to scale back their global expansion efforts.

Multiple Choice
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A) Political
B) Economic
C) No product to distribute
D) Environmental Changes
Answer:

A) You need to subscribe to get the answer.

Q9

When entering another market, threats may come from changes to the brand value propositions and its positioning. Because of this brands need to look at ________________________________ to the country.

Multiple Choice
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A) Adapting the brand image
B) Not entering that country
C) Adapting the product
D) Adapting the language
Answer:

A) You need to subscribe to get the answer.

Q10

____________________________ need to have a certain size in important parts of the world.

Multiple Choice
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A) Local Brands
B) Regional Brands
C) Global Brands
D) National Brands
Answer:

A) You need to subscribe to get the answer.

Q11

A brand must look at _______________________ because of the difference in incomes, electrical system problems, difference in palate norms and infrastructure.

Multiple Choice
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A) Adapting the brand image
B) Not entering that country
C) Adapting the product
D) Adapting the advertising and communication
Answer:

A) You need to subscribe to get the answer.

Q12

In __________________________ global brands succeed because they offer something new.

Multiple Choice
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A) New markets
B) Advanced markets
C) Emerging markets
D) Global markets
Answer:

A) You need to subscribe to get the answer.

Q13

Growing the brand through international market extension should be seen as a strategy to grow ____________________

Multiple Choice
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A) Brand equity
B) Brand value
C) Brand image
D) Brand identity
Answer:

A) You need to subscribe to get the answer.

Q14

A major benefit of a global brand is the _____________________ with the scale economics that allow lower cost and higher profit margins.

Multiple Choice
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A) Brand Allegiance
B) Brand Loyalty
C) New Product Line
D) Cost Advantage
Answer:

A) You need to subscribe to get the answer.

Q15

Which is a global brand that does not originate in the United States?

Multiple Choice
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A) Nissan
B) McDonalds
C) Wal-Mart
D) AT&T
Answer:

A) You need to subscribe to get the answer.

Q16

Today's brands are more or less international brands due to the _______________________.

Multiple Choice
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A) Competitors
B) Internet
C) Television
D) Economy
Answer:

A) You need to subscribe to get the answer.

Q17

Research has shown that a local brand often evokes higher __________________ because they tend to be seen as helping the local community.

Multiple Choice
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A) Quality
B) Brand Image
C) Brand identity
D) Affinity
Answer:

A) You need to subscribe to get the answer.

Q18

When brands extend abroad, the depth of the ________________________ among the customers at home may go down.

Multiple Choice
expand_more
A) Brand standardization
B) Allegiance
C) Social responsibilities
D) Brand image
Answer:

A) You need to subscribe to get the answer.

Q19

In ____________________their market preferences and desires have not been met by existing products and services for many years, and the new global brands are greeted with welcoming arms.

Multiple Choice
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A) New markets
B) Mature markets
C) Emerging markets
D) Global markets
Answer:

A) You need to subscribe to get the answer.

Q20

When a brand enters another country the first thing a company must look at in order not to offend its consumer is __________________.

Multiple Choice
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A) The distribution
B) The name and logo
C) Product
D) Advertising
Answer:

A) You need to subscribe to get the answer.

Q21

Consumers around the world view global brands as having more of a social responsibility.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q22

The key issue for the brand owner in licensing is allowing the franchisee the flexibility in keeping the product and service uniform.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q23

Many established brands find that foreign markets offer the best opportunities for leveraging the equity in their domestic brands.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q24

Global brands don't have to keep innovating, but just have to keep adapting to market changes in order to stay successful.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q25

In many emerging markets global brands are perceived as better than local brands.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q26

Local tweaking of marketing strategies is necessary to move local customers up the global brand's loyalty pyramid.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q27

One reason entry into a new country might be better without any product change is because of the cost that would be incurred with the change.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q28

Global brands are more numerous than local brands.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q29

Most brands are perceived the same in all countries.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q30

Global brands offer cost efficiencies in standardized products.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q31

Describe some of the significant differences with international expansion:

Essay
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Answer:

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Q32

Describe the four main areas where a brand may need some adaptation when going international.

Essay
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Answer:

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Q33

Describe what is a global brand.

Essay
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Answer:

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