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______________________ rises with market expansion.
In adapting advertising and communication ___________________________ is the practice of using the same storyline or appeal but making the context and actors locally relevant.
Global brands increase the __________________.
Due to the different electrical system compatibility in different countries, companies like Apple must _________________ in order for the computer to sell globally.
Which of the following is NOT a disadvantage of global brands?
Research studies have shown that global brands are associated with these distinctive characteristics EXCEPT:
In other countries companies will often ____________________ the brand for a fee in order to expand the brand reach.
Due to management difficulties, which of the following is NOT a reason why companies have had to scale back their global expansion efforts.
When entering another market, threats may come from changes to the brand value propositions and its positioning. Because of this brands need to look at ________________________________ to the country.
____________________________ need to have a certain size in important parts of the world.
A brand must look at _______________________ because of the difference in incomes, electrical system problems, difference in palate norms and infrastructure.
In __________________________ global brands succeed because they offer something new.
Growing the brand through international market extension should be seen as a strategy to grow ____________________
A major benefit of a global brand is the _____________________ with the scale economics that allow lower cost and higher profit margins.
Which is a global brand that does not originate in the United States?
Today's brands are more or less international brands due to the _______________________.
Research has shown that a local brand often evokes higher __________________ because they tend to be seen as helping the local community.
When brands extend abroad, the depth of the ________________________ among the customers at home may go down.
In ____________________their market preferences and desires have not been met by existing products and services for many years, and the new global brands are greeted with welcoming arms.
When a brand enters another country the first thing a company must look at in order not to offend its consumer is __________________.
Consumers around the world view global brands as having more of a social responsibility.
The key issue for the brand owner in licensing is allowing the franchisee the flexibility in keeping the product and service uniform.
Many established brands find that foreign markets offer the best opportunities for leveraging the equity in their domestic brands.
Global brands don't have to keep innovating, but just have to keep adapting to market changes in order to stay successful.
In many emerging markets global brands are perceived as better than local brands.
Local tweaking of marketing strategies is necessary to move local customers up the global brand's loyalty pyramid.
One reason entry into a new country might be better without any product change is because of the cost that would be incurred with the change.
Global brands are more numerous than local brands.
Most brands are perceived the same in all countries.
Global brands offer cost efficiencies in standardized products.
Describe some of the significant differences with international expansion:
Describe the four main areas where a brand may need some adaptation when going international.