Quiz 1

Dynamics of Mass Communication Media in Transition

Business
35
Questions
15
True/False
20
Choices
0
Essay
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Questions

Q1
Free

The source must decode a message before it can be sent.

True/False
expand_more
A) True.
B) False.
Answer:
False
Q2
Free

Positive feedback encourages the communication behavior in progress.

True/False
expand_more
A) True.
B) False.
Answer:
True
Q3
Free

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

True/False
expand_more
A) True.
B) False.
Answer:
True
Q4

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q5

As noise increases, so does message fidelity.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q6

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q7

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q8

In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q9

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q10

The job of the gatekeeper is to help eliminate mechanical noise.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q11

In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q12

Using the Internet, many sources can communicate with many receivers.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q13

The word "media" is the plural form of the singular word "medium."

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q14

Over time, mass communication will become less and less segmented.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q15

Online communications that use special techniques involving participation, conversation and sharing are called social media.

True/False
expand_more
A) True.
B) False.
Answer:

Subscribe First.

Q16

When Kanye West is in a studio recording a CD, he is engaged in the process of:

Multiple Choice
expand_more
A) encoding
B) messaging
C) decoding
D) sourcing
E) channel-use
Answer:

A) You need to subscribe to get the answer.

Q17

Which of the following allows the audience increased control of what they want to see/hear and when?

Multiple Choice
expand_more
A) VCR
B) DVR
C) blogs
D) music downloads
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q18

The television program Survivor is an example of a:

Multiple Choice
expand_more
A) source
B) encoder
C) message
D) channel
E) receiver
Answer:

A) You need to subscribe to get the answer.

Q19

Which of these is an example of negative feedback?

Multiple Choice
expand_more
A) getting a raise because you developed a new product
B) earning an A after studying very hard
C) getting a standing ovation after a good performance
D) talk radio host hanging up on a caller.
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q20

Feedback is most limited in which communication setting?

Multiple Choice
expand_more
A) interpersonal
B) machine-assisted interpersonal
C) mass
D) encoding-assisted mass
E) gatekeeper-based
Answer:

A) You need to subscribe to get the answer.

Q21

The differences between mass communication and machine assisted communication:

Multiple Choice
expand_more
A) are not always all that clear
B) are blurred by the Internet
C) are blurred by the World Wide Web
D) all of these
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q22

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

Multiple Choice
expand_more
A) encoding becomes less important
B) source and receiver may be separated by space
C) source and receiver may be separated by time
D) it may give permanence to the message
E) it relies on technology
Answer:

A) You need to subscribe to get the answer.

Q23

The mass communication audience is large, heterogeneous and

Multiple Choice
expand_more
A) geographically scattered
B) anonymous to one another
C) self-defined
D) all of these
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q24

Which of the following is a media vehicle?

Multiple Choice
expand_more
A) the New York Times
B) the television industry
C) the radio industry
D) the film industry
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q25

What factors are making traditional mass media business models obsolete?

Multiple Choice
expand_more
A) technological
B) economical
C) social
D) all of these
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q26

Which of the following is true of traditional mass communication organizations?

Multiple Choice
expand_more
A) They have multiple gatekeepers
B) They are expensive to operate
C) They exist to make a profit
D) They are very competitive
E) All of these.
Answer:

A) You need to subscribe to get the answer.

Q27

Which of these statements is true?

Multiple Choice
expand_more
A) Web sites need a large staff
B) many Web sites bypass gatekeepers
C) start-up costs for Web sites are generally high
D) Web sites exist to make a profit
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q28

Which of the following serves as a gatekeeper?

Multiple Choice
expand_more
A) assignment editor deciding what story to cover
B) broadcast technician monitoring the signal fidelity
C) recording engineer setting up the studio
D) none of these
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q29

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

Multiple Choice
expand_more
A) more media to choose from
B) time has become a scarce commodity
C) a switch from mass marketing to target marketing
D) all of these
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q30

AOL's merger with Time Warner is an example of:

Multiple Choice
expand_more
A) operational convergence
B) device convergence
C) symbiotic convergence
D) consolidation convergence
E) corporate convergence
Answer:

A) You need to subscribe to get the answer.

Q31

A cell phone with an integrated navigation system is an example of:

Multiple Choice
expand_more
A) operational convergence
B) device convergence
C) symbiotic convergence
D) consolidation convergence
E) corporate convergence
Answer:

A) You need to subscribe to get the answer.

Q32

Which media industry is expected to continue hiring the most employees ?

Multiple Choice
expand_more
A) cable TV
B) ad agencies
C) magazines
D) Internet
E) none of these
Answer:

A) You need to subscribe to get the answer.

Q33

"Everything. Everywhere" is a goal of companies using:

Multiple Choice
expand_more
A) multiple platforms
B) hypertext
C) PDAs
D) DVRs
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q34

Which of the following has increased the mobility of the mass media?

Multiple Choice
expand_more
A) PDAs
B) iPods
C) cell phones
D) laptop computers
E) all of these
Answer:

A) You need to subscribe to get the answer.

Q35

An example of social media that best exemplifies collaboration is

Multiple Choice
expand_more
A) a blog
B) a news Web site that asks for opinions
C) a wiki
D) Facebook
E) none of these
Answer:

A) You need to subscribe to get the answer.

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