Quiz 1

The source must decode a message before it can be sent.

Positive feedback encourages the communication behavior in progress.

Semantic noise occurs when a word or phrase means something different to the source than to the receiver.

Mechanical noise is more likely to occur in interpersonal communication settings than in other communication settings.

As noise increases, so does message fidelity.

Communicators in an interpersonal communication setting have more channels available to them than do people in a machine-assisted interpersonal communication setting.

Machine-assisted interpersonal communication allows the source and receiver to be separated by time and space.

In machine-assisted interpersonal communication, feedback is often limited to one channel, and is often difficult.

Machine-assisted interpersonal communication is easy to differentiate from mass communication.

The job of the gatekeeper is to help eliminate mechanical noise.

In both Internet-based and traditional mass communication, the source usually knows a great deal about the receiver.

Using the Internet, many sources can communicate with many receivers.

The word "media" is the plural form of the singular word "medium."

Over time, mass communication will become less and less segmented.

Online communications that use special techniques involving participation, conversation and sharing are called social media.

When Kanye West is in a studio recording a CD, he is engaged in the process of:

Which of the following allows the audience increased control of what they want to see/hear and when?

The television program Survivor is an example of a:

Which of these is an example of negative feedback?

Feedback is most limited in which communication setting?

The differences between mass communication and machine assisted communication:

Which of the following is NOT a characteristic of machine-assisted interpersonal communication?

The mass communication audience is large, heterogeneous and

Which of the following is a media vehicle?

What factors are making traditional mass media business models obsolete?

Which of the following is true of traditional mass communication organizations?

Which of these statements is true?

Which of the following serves as a gatekeeper?

Which of the following is a force behind the fractionalization or segmentation of the mass audience?

AOL's merger with Time Warner is an example of:

A cell phone with an integrated navigation system is an example of:

Which media industry is expected to continue hiring the most employees ?

"Everything. Everywhere" is a goal of companies using:

Which of the following has increased the mobility of the mass media?

An example of social media that best exemplifies collaboration is